marketing course syllabus

Dates and course content on the syllabus are subject to change by the professor. High quality class participation is supported with qualitative and/or quantitative analyses. Some of the subjects are Principles of Management, Marketing Management, Marketing Research, Internet Marketing etc. For detailed information about the specific limitations with the technologies used in this course, please click here. For detailed instructions please visit our Proctored Exam Resources page on the FIU Online website. In each session, students will be randomly selected to start the case discussion. The syllabus contains the following: course discription; objectives; methods of teaching, assignments, tests and feedbacks; course content; course requirements; score and grades; policies; course materials; textbook; additional books and etc. In this module, the topics covered are the various elements of a website and every function WordPress can perform along with all the information you need to know to build a website from the very beginning like how to add content, install and activate plugins, and how to incorporate design elements to your website. I was on my honeymoon. Fits the interests of those who seek an introductory course to learn about effective practices for bringing new products to market. Quizzes are not a group exercise. (2) Friday, 2/1/13. Course Syllabus 2022-2023 C our s e D e s c r i p t i on: Marketing Principles addressesthe ways in which marketing satisfies consumer and organizational needs and wants for products and services. 7. You all have different experiences, insights and opinions, and a great deal of what you will learn from the cases will be from each other. The course calendar shows the week when each chapter of the textbook should be read. I did not get the textbook on time. Wednesdays, September 21 - December 7, 2022, 2:30pm - 5pm *no meeting on September 28, 2022. Influencer Marketing, Podcast Marketing, Marketing Automation, etc are a few digital marketing subjects that have recently picked up and are highly effective but are not offered by all courses currently. A successful case discussion requires you to be an active participant. 13. Related Course: Online Google Ads Course. South-Western, 16th edition, 2012 The target size is five (5) people. MBA in Marketing Syllabus Year-wise. 7. Specifically, this course seeks to develop the student's (1) understanding of how the firm can benefit by creating and delivering value to its customers, and stakeholders, and (2) skills in applying the analytical concepts and tools of marketing to such decisions as segmentation and targeting, branding, pricing, distribution, and promotion. Difference between traditional and digital marketing, Discuss the recent trends and current scenario of the industry. We will explore the theory and applications of marketing concepts through a mix of cases, discussions, lectures, guest speakers, individual assignments, and group projects. For help on how to use the HTML Creator to develop a Student Homepage, click here. These modules are like small electronic versions of the textbook, and are useful in learning the course material. We will draw materials from a variety of sources and settings including services, consumer and business-to-business products. I was using the computer at a library (or some other place), and the place closed up before I could finish my quiz/exam. Another important factor is to consider a course that updates its digital marketing course curriculum year on year by keeping the latest trends in mind. Each study requires about 45 minutes. I went away on vacation. You will be responsible for scheduling your research session appointment for an on-campus study. 18. Understand the impact technology especially the Internet is having on marketing. The purpose of each quiz is to assess your knowledge of the assigned textbook chapters.These quizzes will be administered over Blackboard in a multiple-choice format. We thank you for your patience and we apologize in advance for any inconvenience that this may cause. Note the final exam is online, Thursday to Saturday, 4/25/13 - 4/27/13. complete both midterm and final exams as specified. The information includes learning objectives for the chapter; important terms, concepts and explanations thereof; significant tables, charts, and figures; video clips; pictures; vignettes about companies you know (e.g., GEICO, Coca-Cola, GM), and others you are less familiar with; print ads about a company, and a question about the ad, and so on. You will have 200 minutes to take the test. It is therefore essential that you be fully prepared for all the cases. SYLLABUS: MKT 454.022, Monday evening 4:00-6:30pm; BU124 Spring Semester, 2012 Course: Marketing 454, Business-To- Business Marketing, 3 credit hours Department of Management, Marketing, and International Business Note: This syllabus is provided to you as a guide for the class content and expectations this semester. This good study habit tends to improve your grades.Before you take a quiz, please make sure you carefully read the "important notice regarding quiz taking".ATTENTION: ONLY fully released versions of Microsoft Internet Explorer (IE) 5.0 or higher can be used to take quizzes or tests. This Digital Marketing Course Syllabus will help you to get in-depth Practical Knowledge on SEO, PPC, Internet Marketing with Live Projects. I need more time to complete the quiz/exam. Read this blog on, 7 Tips to choose the best digital marketing course. Please be on time. PS: If you want to learn digital marketing at a postgraduate level, check our 11-month MBA in Digital Marketing Postgraduate Course. ISBN 13: 9781133618669 (Loose-leaf Edition). Key learnings include a general structure for analyzing marketing problems and some specific quantitative tools. Complete grades report available to students by Web and at kiosks.NOTE: Your grade for this course will be determined by your overall (additive) performance in the course. Students are expected to pace their learning according to the posted course assignments.It is expected that interactive learning and teaching will enrich the learning experience of all students, and that each student will work in partnership with the professor to create a positive learning experience for all. To explore these issues and to learn from your fellow classmates, I encourage you to form multinational teams. I was out on company business, and was unable to do the quiz/exam. Understand the relationship of all the elements on the marketing mix and how they impact a specific company or product marketing strategy. Your email address will not be published. As a student at FIU taking this class: Failure to adhere to the guidelines stated above may result in one of the following:Expulsion: Permanent separation of the student from the University, preventing readmission to the institution. The best way to prepare is to discuss the case within your study group. This course may not be substituted for or transferred from another institution. The research study can be done online or on campus. Prerequisites: MKT 130 Principles of Marketing II. What is Digital Marketing? typically specific information on a chapter(s). This course explores the link between consumption and happiness, or subjective assessments of well-being. 4. Further, students can avail themselves of 1-on-1 mentoring sessions to solve further doubts and queries. It may also show the dates when projects, cases, and Internet Exercises (if required) are due. This course applies the marketing skills and concepts from earlier courses and is intended as a marketing capstone. The outline below presents a rather comprehensive course syllabus comprising 20 lectures organized in six core modules. The study of international marketing in the context of a foreign country. Read the three (3) appendices at the end of the textbook for your own edification. Topics may vary but typically include materialism, energy and the environment, consumer privacy, sustainable business. It is your responsibility to ensure you are set up correctly to take quizzes. Sheer quantity is neither sufficient nor necessarily desirable. You should then periodically check the website for a research study that you can sign up to participate in. Use the MY GRADES link for such views of the quizzes and the midterm. This social media marketing course will train you on various social media platforms and their tools & techniques, and aims to make you an accomplished social media marketer, using effective, proven methodologies. Last day to drop or add courses or withdraw from the University without incurring a financial liability for tuition and fees. You will also delve into platform-based Ad space, and media planning and budgeting. Digital Marketing | 3 Course 1: Marketing Fundamentals Building a digital marketing strategy is a journeylet us be your guide. Depending on the length and type of course and the instructors preferences and expertise, the course can include additional topics (such as global marketing and socially-responsible marketing) and/or forgo discussing some of the above topics (often directing students to read the relevant textbook chapters on their own). Interview training, resume building, presentation skills, advanced excel and PPT skills, etc are some of the vital soft skills required by a student. The course addresses issues of leveraging resources, creative and innovative marketing tactics, and other issues to help make new firms competitive. MBA Marketing syllabus is divided into 4 semesters in the 2 years of course study. We highly recommend that you read ALL the information in the Browser Issues section. Each semester Marketing faculty conduct behavioral research that requires the participation of FIU students. Please be aware that final grades are final. Related Course: Online Social Media Marketing Course. Do not ask about extra work to help compensate for a bad test grade. 16. Last day to withdraw from the University with a WI grade. Entrepreneurial ventures and start-ups rarely succeed without an excellent marketing strategy. Students taking this course must be proficient in, fulfill course reading requirements complete quizzes online, view video cases/read case histories and post relevant comments in answer to the questions posted by me in the corresponding Discussion Forums, complete and submit assignments and to meet deadlines. Digital Marketing Courses Across The World, Mumbai | Navi Mumbai | Andheri | Mulund | Vashi | Thane | Churchgate | Delhi | Noida | Hyderabad | Gurgaon | Udaipur | Surat | Pune | Patna | Nagpur | Lucknow | Kolkata | Jaipur | Indore | Chandigarh | Ahmedabad | Nigeria | Dubai | Abu Dhabi | Egypt | Nepal | Malaysia | Sri Lanka, If you wish to find out the skills that should be covered in a basic digital marketing course syllabus in India or anywhere around the world, then reading this blog will help. Digital Media Planning and Buying 9. Any browser other than Internet Explorer is not 100% supported by Blackboard and you will experience technical difficulties, particularly with quizzes. 12. They also equip you with email marketing tools and software to help you design attractive emails. Team Project - 55% An important requirement of the course is the "Marketing Plan" team project. Last day to withdraw from the University with a 25% refund of tuition. Study the information processing of consumers, the effects of environmental and behavioral influences, and the nature of organizational structure effects on buying. Related Course: Online Email Marketing Course. The better you are prepared, the more you learn. High quality class participation is thoughtful and includes comments that add to our understanding of a situation and help move class discussion forward. 15.810 is the core marketing course in the MBA program at the Sloan School of Management. MBA Marketing can be pursued in various top MBA Marketing colleges like Faculty Management Studies (FMS), IIT Delhi- Department of Management Studies, IIM Ahmedabad, SPJIMR, IMT Ghaziabad, and many more. So lets dive into what a complete digital marketing course syllabus must have: If you wish to learn only a few of the below-mentioned. Some questions or their likeness from your previous quizzes may appear again on the midterm exam. System maintenance is performed weekly between the hours of. Survey of institutions and essential functions in the marketing system. Here you will learn about search volume, cost-per-click (CPC), customer lifetime value (CLV), and other such metrics. 1) Blackboard Messages (2) Telephone (3) Office visits by appointment (4) Fax.My preferred method of communication is through Blackboard Messages. Below is a sketch of the principles of marketing syllabus modeled on an 11-week course. While marketing managers develop and implement marketing strategy, managers in other functional areas (finance, management, accounting, and operations) need to understand how marketing strategies impact their own operations. Web Analytics is analyzing a website visitors behavior. Thus, this is the most personalized form of learning. Email Marketing 11. You will receive 20 points for a completed study, online or on-campus. The assigned cases are intended to give you practice in assembling data to support your decision and recommendation. The basic ideas of marketing transcend national borders: it is essential to be able to analyze and adapt to new environments. Some of these questions or their likeness may appear on your quizzes and exams. Please note that the information contained in this section applies only if your course requires a proctored exam. You will find the course interesting and informative. It is a comprehensive course led by industry experts and professionals who teach what they have learned in the corporate world. You will learn how to strategize video content that will result in positive brand awareness for a company. The quiz/exam was too hard. This will help you greatly throughout this semester.CHAPTER QUIZZESTo keep you up-to-date with the textbook reading assignments, five (5) quizzes will be given. Communicate and defend your recommendations and critically examine and build upon the recommendations of your classmates both quantitatively and qualitatively. Multiple teaching and learning techniques are used - lecture, discussion, considerable student work, both individual and small group work, case studies and speakers. Digital Marketing Course Syllabus Executive Skills: 1. (HBS) | CDK Digital Marketing: Addressing Channel Conflict with Data Analytics (Kellogg), Managing market position | Managing sales growth | Managing product lines, Datril: Pioneering the Acetaminophen Market | Kookaburra Cricket Bats (Kellogg) | Unilever in Brazil: Marketing Strategies for Low-Income Consumers (INSEAD) | Forta Furniture: International Expansion (HBS) | Starbucks: Driving Growth Through New Dining Occasions (Kellogg), Concept development | Business model design | Offering development | Commercial deployment | Understanding the adoption of new offerings. In doing so, they will be at a competitive advantage and will reap the many benefits that accrue from demonstrating leadership in this arena. Brand Building under Zero-based Budgeting (INSEAD) | AccorHotels and the Digital Transformation: Enriching Experiences through Content Strategies along the Customer Journey (INSEAD) | YouTube for Brands (HBS) | The Hunger Games: Catching Fire: Using Digital and Social Media for Brand Storytelling (Kellogg), + Lecture 15: Personal SellingTopics: Personal selling as a value-creation process | Designing, compensating, and managing the salesforce | Managing the saleCases: Salesoft (HBS) | Siebel Systems: Anatomy of a Sale (HBS) | Sales Compensation Vignettes (HBS), + Lecture 16: Managing Distribution ChannelsTopics: Distribution as a value-creation process | Distribution channel design | Managing channel relationships | FranchisingCases: Golden Island Jerky: Orchestrating a New Product Launch (AC) | Transforming Luxury Distribution in Asia: Bluebells Makeover in the Face of Digital Disruption (INSEAD) | Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing (HBS) | Sagacity Tea: What Direction for Growth? If I am unavailable by phone, leave me a detailed message with your name, course name & number, and a number where I can reach you.For more information on professional writing and technical communication click here. This course also offers 100% placement assurance. You will learn to target the right audience, build a social media campaign, write ad copies and ad creatives. For detailed instructions please visit our Proctored Exam Resources page on the FIU Online website. Products may include either goods or services. Please communicate with me using Blackboard Messages. Qualitative analysis is important because marketing is, in the end, concerned with behavior of people consumers, competitors, partners such as salespeople and distributors that is often difficult to capture in quantitative terms. If necessary, I am available to personally meet with you on campus by appointment. 240 PHONE: (770) 781-2264 . Syllabus for MKT 445--Marketing Research 3 Credit Hours Fall 2021 Professor Rebecca Gunn I. Your punctual attendance at a research study session and participation will earn you the extra points.The professors who conduct these studies use a nomenclature of 0.5 credit for an online study, and 1.0 credit for an on-campus study. Here, you will learn in-depth about the various types of content and how to capitalize on trending topics. You will learn about the various factors in play to make a website rank first on a search engines result page & master the different aspects of SEO like on-page and off-page optimization, keywords research, meta tags, meta description, link building, and more. The Association to Advance Collegiate Schools of Business (AACSB International) offers this prestigious accreditation to less than five percent of the world's business schools and less than one third of U.S business schools. During a quiz or exam, click on save for each answer. In this course, we offer a framework to help you define your business's value proposition and branding and map out your customer journey, content strategy, and channels to achieve your business goals. Course Description. Marketing Automation, Influencer & Podcast Marketing, While any course may equip you with digital marketing skills, it is equally important to receive training on how to apply those skills in real-life scenarios. A dramatic new form of marketing is emerging. The course provides the skills needed to design a marketing strategy and its implementation plan. Starting her career as an Academic Counselor in the Middle East with Emirates College for Management & Information Technology[Read full bio]. The main objectives of this course are to improve your ability to: This course is appropriate for majors in all functional areas of business. Please review the policies page as it contains essential information regarding guidelines relevant to all courses at FIU and additional information on the standards for acceptable netiquette important for online courses. Read this blog on 7 Tips to choose the best digital marketing course to gain a better understanding of how to evaluate and choose the right course. By the end of this module, you will have a basic understanding of design which will further help you create attractive creatives. LEARNING OUTCOMES The Final Exam will also be 100 multiple choice questions, from chapters 11-21. As a part of the course module, an advanced comprehensive course will also teach how to write a compelling ad copy, URL, ad description, and call-to-action (CTA). Introduction to Marketing Syllabus . You will receive training on how to create remarketing lists on Google Ads using the Google Ads tag and on Facebook using their Facebook Pixel code. Here, students learn agency skills and corporate communication skills. The syllabus comprises subjects like Rural Marketing, Advertising, Sales and Promotion, Marketing Research, and many other similar topics. My child (or some other relative) was ill. 11. Lesson 1 Marketing Fundamentals 5:58. Location of tour can vary. But before we begin, if you have 45-minutes to spare during the day, wed recommend you to attend this, Advanced Digital Marketing Course Syllabus Overview, 15. Controversial products (tobacco, alcohol, guns, etc), and specific issues related to product, price promotion, and distribution. They should not be used for this course.Please read the three appendices at the end of the textbook, for your own benefit. This course serves as the capstone for the Masters of Science in Marketing. Search Engine Optimisation or SEO is essentially making alterations to your website, so it organically ranks first on a search engines results page (SERP). You will be better able to understand the issues in the cases if your team is drawn from a variety of regions and a variety of experiences. Course is being offered as a Hybrid course combining in-person meetings with Remote Instruction conducted via Zoom that is integrated into Canvas. DO NOT TURN IN ANSWERS FOR THESE UNLESS I SPECIFY THAT YOU DO SO. Recent years have witnessed the use of such terms as subversive marketing, disruptive marketing, guerilla marketing , and others. Some questions or their likeness from a quiz or quizzes taken after the midterm may appear again on the final exam.NOTE: The quizzes and tests are not easy. By mastering all the mentioned digital marketing modules, you can reshape yourself into a successful digital marketer. You can always go back and change your answer if you wish to. Module 1. International Marketing Course Syllabus International Marketing 1128-MAR4156VC1128-84981 GENERAL INFORMATION IMPORTANT INFORMATION COURSE DETAIL COURSE CALENDAR GENERAL INFORMATION Professor Information Instructor: Prof. Elisabeth Beristain-Moreiras Phone: (305) 919-5870 Office: BBC ACII- 130 CBA Fax: (348) 348-3792 Office Hours: Social Media Marketing 6. FIU Online courses will be unavailable during the established maintenance schedule. 9. Learn fundamentals like creating a marketing strategy, brand building, advertising and budget allocation, and leveraging digital and social media channels to reach your business goals.. SHOW ALL Leadership and Management Courses & Syllabi. Course Syllabus of Marketing Communication for Spring Semester 2019. Time ran out during the quiz/exam. It is designed to give students a clear understanding of the marketing function, introduce students to the elements of the marketing mix (4P's) and demonstrate how today's managers employ these tools to gain a competitive edge in the global economy.