Exert effort on looking for the best suppliers and distributors within the market. The service requires full cookie support in order to view this website. Depending on how your shop is set up, these can be held during or outside store hours. Courtney says, This could be a mistake if [the] quality of product is a high priority.. In that case, consider the cost of any severance packages that keep you in good standing with previous employees. While its unlikely that retail will suffer as greatly as it has since 2020, theres a chance in-store shopping may not bounce back to normal pre-pandemic levels within the next year. Tips to Save on Business Equipments and Services. Youre wasting money on rent, lighting, and heating for most of the store. This mission to reduce retail costs can reduce staff morale, particularly if the expenses youre reducing directly impact themlike evaluating their benefits package. Every bit of knowledge thats gained through painful trial Nobody knows what the future holds. You might have negotiated the best possible price with a supplier, or used the cash for marketing strategies with a high return on investment. But the savings can be less than satisfying, and the impacts on the business can be negative.. When I raised the issue to a manager waiter, he said I know. Recommended resources for Gartner clients*: Avoid Dangerous Cost-Cutting Traps, and Embrace Gartner's Cost Optimization ApproachbyCassio Dreyfuss. The companies with the highest customer loyalty also have the highest employee loyalty. In most cases, they reduce costs while maintaining the same provider, performing the same services. We were able to do this by ordering more products in bulk that we sell. Retailers can improve their customer retention rates through loyalty programs, reaching out to customers who reach milestones (such as a year since their last purchase or an upcoming birthday), and improving customer service. The opportunities to cut retail costs vary depending on the size of business, type of product, sales model, and other characteristics. If youre spending too much money on rent, for example, cost cutting might mean downsizing to a smaller store, reducing operating hours and the amount spent on labor, or renting a section of the store to another retailer. Get a powerful POS system without breaking the bank. Customers get fast and free shipping, while you save on shipping costs and get an opportunity to build rapport and increase order value. and Gartner Terms of Use To be sure, if companies were indifferent to costs across the board, they wouldnt be in business. To view or add a comment, sign in, how cost cutting might impact employee and customer satisfaction as well as loyalty, When you give up on attracting customers, cutting costs seems like a good idea, Focus your efforts on where you can add the greatest value for your existing and future customers, The top performing companies rarely compete on price or lowest cost. But the savings can be less than satisfying, and the impacts on the business can be negative., The more people laid off, the more money saved. The middle management can execute this strategy on their own to some extent. All rights reserved. The core competencies are provided the resources to be the best in the global marketplace. In that case, Facebook advertising is a best costone you can afford to keep. But its a good cost if those operating expenses dont eat a huge chunk of your profit. In this article, we will understand the concept of strategic cost cutting and how it adds value, especially to global supply chains. Theyre all small tweaks that make essential business travel cheaper. If youre spending too much money on rent, for example, cost cutting might mean downsizing to a smaller store, reducing operating hours and the amount spent on labor, or renting a section of the store to another retailer. All three activities reduce costs associated with running the business. Take the bus instead of a private taxi. Think about reducing your operational hours to drive down these costs. and Credit Suisse are trying to prepare for a slowdown in earnings as industry conditions decline. She tries to persuade the chef to create exciting snacks to improve guest satisfaction. Make sure that you are getting the best deal from them. Think about reducing your operational hours to drive down these costs. It helps retailers mitigate financial risk should periods of economic uncertainty continue. But, theyre all about cost cutting. After a few bad experiences, the group went from one of my favorite spots to Ill never dine there again. I walked past a location that used to have a long wait in the evenings. As is usually the case, there is no one-size-fits-all solution for cutting costs while maintaining product quality. Outsourcing is another way to cut costs and reduce time your retail staff spends on repetitive or low-earning tasks. Unfortunately, when the finance or accounting department drive savings, often times they do so without seeing the big picture ofhow cost cutting might impact employee and customer satisfaction as well as loyalty. Think of a factory. If youre only using 500 square feet of your 2,000-square-foot retail store, for example, thatd be a bad cost. There are various types of costs you can cut, from operating expenses for your location through to staffing and labor costs. But thats not the only monetary benefit. CEOs condence in global economy and business growth prospects in uncertain times The opportunities to cut retail costs vary depending on the size of business, type of product, sales model, and other characteristics. Youre wasting money on rent, lighting, and heating for most of the store. When trying to reduce costs for your retail store, consider the time versus dollar investment you spend on marketing. Ford is fighting for its life and so is offering to buy out unionized employees, slashing the white-collar workforce by one-third, and suspending its quarterly dividend. Peak Design, for example, has co-working spaces available to rent in its San Francisco showroom. Turns out that many cost-cutting strategies are simply not working. However, not all perks programs have to be lavish and expensive. I earned a $200 bonus last month because I cut our costs. Marriott on the other hand makes a decision to focus on loyalty and engagement over costs. By using our website, you agree to our privacy policy and our cookie policy . You cant expect people to visit if they dont know it exists. Another 63% say the perks offered by an employer plays a role in whether theyll stick aroundsomething thats important in the retail industry, known to have one of the highest staff turnover rates of all. In-store shopping isnt dead, but since COVID-19-related stay at home orders closed thousands of stores, consumers got more comfortable with online shopping. There is no free lunch. Data entry isnt the only task that retailers can automate. If you cut costs at the expense of employees or customers, you move down a dangerous path toward extinction. That includes: Fixed costs include rent, property taxes, insurance, equipment depreciation and maintenance, utilities, payroll, including benefits, payroll taxes in the U.S., etc. Get exclusive behind-the-scenes merchant stories, industry trends, and tips for creating standout brick-and-mortar experiences. This is where strategic cost cutting would fail. What ends up infuriating employees is that the scrimping on minor employee perks co-exists with a pay-any-price attitude for so much else. Yahoo! Strategic cost cutting means that the companies can differentiate between the costs that they need to incur to survive. These fixed costs need to be minimized to the lowest for better performance in your business finances, because it's unlikely to reduce the variable cost that varies with sales.. Youll start receiving free tips and resources soon. But on the flip side, you could be sacrificing quality. It contributes to the cost of maintaining the space, and those individuals may be more likely to shop at your store, which can make notable improvements to your bottom line. Big companies relentlessly benchmark. Consider consequences such as damage to the brand, negative client perception, loss of critical resources or a sacrifice in terms of competitive positions. www.industryweek.com is using a security service for protection against online attacks. Improving efficiency Announce Bad News to Employees Alternatively, if youre going through a period where costs need to be cut dramatically, consider putting a short-term travel ban on for your retail associates. It also frees up existing employees to contribute to the business in more impactful ways, helping grow instead of simply maintaining business. Please enable cookies on your browser and try again. Good costs are expenses that you cant avoid. If its not feasible to maintain a brick-and-mortar all year, consider opening a pop-up shop to create the in-store experience your online shoppers crave. To contribute to the cost of operating your shop, consider renting out your space for events or other retailers. Implementing new technology can also be seen as a cost cutting method. Start your free trial, then enjoy 3 months of Shopify for $1/month when you sign up for a monthly Basic or Starter plan. All the other functions which do not align with this competency are outsourced. PRO TIP: Shopify Payments is included in all Shopify POS plans, no sign up or setup fees required. And the Wall Street Journal, fleshing out a story broken last week by Valleywag, reported that Yahoo!will require its U.S. workers to take vacation or unpaid time off the week between Christmas and New Years, in a move that could signal concern about hitting some financial goals for the year., Expect many more of these nickel-and-dime stories in the months to come. Printing is a huge expense for retailers. Companies can have a handful of competencies at most. Strategic cost cutting is a decision that needs to be made by the entire organization. A healthy profit margin means you dont have to sell as much inventory to still have money in the bank after paying for business expenses. Get a powerful POS system without breaking the bank. Ecommerce sales are expected to grow by 9.7% this year (compared to 4.8% for brick-and-mortar retail). You are the HR manager of a big multinational company and your organization is going through a bad period of recession. Cost reduction strategies example 2: The no experience curveor benefits therefrom drain. So, here are some top business cost-cutting ideas. While its unlikely that retail will suffer as greatly as it has since 2020, theres a chance in-store shopping may not bounce back to normal pre-pandemic levels within the next year. Among his triumphs: shutting down employee gyms and cutting off cell phones provided to employees. The problem is that most companies run with the short term in mind. After decades as a loyal guest in other programs, I have switched to Marriott. Example Letter #5 Copied! While this is a risk, because we dont want to end up with excess inventory, we were able to do this with our top 20% of products, Brian says. This improved cash flow gives many retailers a sense of financial security. This would companies can identify mundane expenses like electricity, fuel, accounting costs, regulatory costs, etc. Just be careful to not make some of the mistakes Ive outlined as the Good, the Bad, and the Ugly of Cost Cutting. Some retail stores have space to rent out to reduce operational costs; others see greater savings by automating the repetitive tasks their sales associates deal with on a daily basis. Some employees might vote with their feet and quit their jobs if costs are too restricted. Speaking of cutting costs that directly affect your retail staff, always be aware of how cutting your expenses impacts your employment contracts. The showrooming method allows customers to visit and interact with the product, then visit your ecommerce website to complete their purchase. The same applies to any personal expenses youre offering as part of your benefits package, such as monthly stipends for health or fitness-related activities outside of work. Its tempting to be open all hours to capture passersby. Finally Know How Aldi Keeps Their Prices This type of self-defeating cost-cutting often occurs at knowledge businesses whose only real asset is smart, motivated employees. You can also consider sponsoring events with other retailers in your space, which can, in turn, boost foot traffic to your store and boost your sales. Cost Cutting Large multinational companies do a lot of things. Payroll accounts for about 50% of a companys monthly expenses. Some employees might vote with their feet and quit their jobs if costs are too restricted. Fortunately, there are cost-cutting methods retailers can lean on that dont require a sacrifice in product quality or securing a loan. Its the best way to cut costs and run a profitable retail store. For example, $30 of the $50 youve saved by cutting each employees pension contribution can go toward a game night to boost team morale. The less time your retail staff spend in-store, the cheaper your monthly payroll will be, right? Worst Scrabble game ever. 3 Cost Reduction Strategies with Cost Cutting Examples Almost a quarter of people prefer to shop in-store because they can interact with products before buying them. The increase in multichannel shoppingin-store, online, mobilesupports this trend, making it more important for retailers to have a digital presence. Say youre spending $500 per month on Facebook advertising to reach people in your local area. Credit Suisse, for example, pays seven-figure bonuses to hundreds of bankers every year. Repeat customers are likely to spend more, too, and that amount is likely to increase over time, according to Bain and Company. There are various types of costs you can cut, from operating expenses for your location through to staffing and labor costs. This means the tenant pays the taxes, insurance, maintenance and CAM (common area maintenance).They basically pay all of the landlord's expenses (except debt service on any loans he/she has, of course). It is in the business of marketing sportswear. A negotiated $30 membership for a local gym is cheaper than a $50 stipend for staff to use (and potentially waste). The most recent example of the impact of cost-cutting were the flight delays with BA; an IT glitch which the GMB Union claims was a result of outsourcing the IT function to India. This doesnt necessarily mean product manufacturing; cost cutting can hinder the behind-the-scenes management of your store that produces the end producta store your customers want to shop in. But there are ways you can minimize these costs: PRO TIP: Looking for a fulfillment partner? The Dangers of Taking Cost-Cutting Too Far! - Balcroft For retailers experiencing significant sales online, it might make sense to go online completely. There are a number of reasons why retailers would look to cut costs. Sorry, No data match for your criteria. Tips to Increase Productivity and Reduce Labour Expenses. We realize that this will cause disappointment, especially for our employees' children; however, we feel it is the best decision under the circumstances. Exert effort on looking for the best suppliers and distributors within the market. Another 63% say the perks offered by an employer plays a role in whether theyll stick aroundsomething thats important in the retail industry, known to have one of the highest staff turnover rates of all. Another Look to see if there are any local gyms that offer bulk discounts for monthly memberships. The less time your retail staff spend in-store, the cheaper your monthly payroll will be, right? Copyright 2022 All rights are reserved. Today, for example, the Financial Times reported that humongous investment bank Credit Suisse has told bankers to cut down on color Xeroxes and deal-closing dinners as part of a cost-reduction effort. Risks of Too Much Cost-Cutting. Because salaries and wages are such a large expense, many companies look to layoffs first as a cost-cutting measure when times are lean. However, there are many real or potential costs associated with firing people, including severance pay, unemployment benefits, rehiring costs, wrongful termination lawsuits, Management Study Guide is a complete tutorial for management students, where students can learn the basics as well as advanced concepts related to management and its related subjects. In that case, consider the cost of any severance packages that keep you in good standing with previous employees. Problem-solve the areas where your costs are generating the least value so you have more capital to focus on growing your business. While it can be hard work, its worth going through the cost cutting process if you want to maximize profitability. Bad costs are retail expenses that eat profit. 2. Tips for Cutting Overhead Expenses and Utilities. Every retailer wants to make a profit. You will be redirected once the validation is complete. You dont want to turn potential customers away and force them to come back later. Before deciding to cut costs across every part of your retail business, take some time to categorize your expenses into one of these three categories. The increase in multichannel shoppingin-store, online, mobilesupports this trend, making it more important for retailers to have a digital presence. Investigate your typical customer journey to see how shoppers interact with each channel and plan your network of retail stores to support their shopping behavior. Say youre spending $500 per month on Facebook advertising to reach people in your local area. She teaches everything she knows through Peak Freelance. In fact, product quality is actually one of the biggest concerns for business managers across North America. For many retailers, customer acquisition is one of their biggest marketing goals. Perhaps you have a lot of space and theres an easy way to make room for displays from other retailers or businesses. For example, instead of opening seven days a week, close on Mondaysthe day historically proven to be physical retails least busy day. Ecommerce sales are expected to grow by 9.7% this year (compared to 4.8% for brick-and-mortar retail). We had to get creative, but it worked.. If you have a community space, such as a lounge or area with lots of tables and chairs, rent it out for events or meetings. But higher costs are often associated with higher quality, so retailers need to look at other facets of the business to reduce expenses that dont affect their product. On one hand, cutting costs can happen in a variety of ways. Instead, invest your time and/or money in marketing channels that are low financial cost and take minimal time to manage in the long run. The age-old question for most business owners is how to reduce expenses. The concierge said to me quietly, I get a bonus if I can cut our costs. It costs retailers more than five times the amount to acquire a new customer than to re-engage an existing one. You can cut costs and increase profitability with automationtaking repetitive tasks off your retail staffs plate, giving them time to focus on higher impact tasks. So, I only put out a little at a time. Instead, cost cutting should follow a strategy. Given this reality, Gartner has established five cost-cutting traps IT leaders must avoid. They include: The retail apocalypse is nowhere near as disastrous as some people make out, but data does indicate a shift to ecommerce. Cost Cutting Definition - Investopedia By clicking the "Subscribe" button, you are agreeing to the Marketing is essential for any store. Customers get fast and free shipping, while you save on shipping costs and get an opportunity to build rapport and increase order value. The Good, The Bad, And The Ugly Of Cost Cutting - Forbes Gartner Terms of Use The more people who are laid off, the more intense the negative effects on business initiatives, performance and outcomes. Fewer dollars spent on rent, salaries, or employee benefits means more dollars left in your business bank account. Cost cutting is the process of minimizing expenses for your retail store. We had to get creative, but it worked.. Choosing your stores opening hours is a tough decision. Memo: COST CUTTING MEASURES How Retailers Can Use Them to Boost Their Business, The Ultimate Guide to Retail Store Layouts, Planograms: What They Are and How Theyre Used in Visual Merchandising, Introducing Tap to Pay on iPhone: The Easiest Way to Start Selling In-Person with Shopify, Daniel Vu Takes his Ceramics Brand to New Heights Accepting In-Person Payments with Tap to Pay on iPhone for Shopify POS, What is an Electronic Cash Register (ECR)? Every retailer wants to make a profit. Examples It focuses eorts on business areas that can be controllable, freeing up resources for transformation and future growth. That includes: Its great to reward your retail employees with perks. Customers and employees dont want to board a sinking ship. Best costs Best costs are business expenses that drive maximum profit for your retail store. If youre only using 500 square feet of your 2,000-square-foot retail store, for example, thatd be a bad cost. A Checklist for Choosing the Best POS for Your Business, 5 Tips for Training Your Employees on a New POS, The 7 Best Shopify Apps for Engaging Retail Customers, The Future of Retail Report [Free Download], Product Pricing: 5 Steps to Set Prices For Wholesale and Retail, Retail Jobs: 8 Common Retail Positions, Their Duties, and Who to Hire First, Whats a SKU Number? This process is automatic. Have you been a loyal customer to your vendors or suppliers for years? In-store receipt paper isnt recyclable because of the substance theyre coated with, so its a great step environmentally. It is not possible to survive in this cut-throat marketplace without having some core competency. Lets take a look at 14 ways you can cut retail costs and reduce expenses for your store. These are costs that remain the same regardless of how much business you do. Data entryinputting receipts, uploading tracking numbers, and many other types of traditional manual entry can be easily automated. Instead, companies must consider value and risk when making cost-management decisions, taking a cost optimization approach that aims to deliver long-term value and immediate spend efficiency. If you do cut costs, be careful about your message to employees and customers. Data shows the average monthly rent for a shopping center store is $21.22 per square foot. Consider renting that space or downsizing to remove the bad cost. For retailers experiencing significant sales online, it might make sense to go online completely. Bad costs are retail expenses that eat profit. It contributes to the cost of maintaining the space, and those individuals may be more likely to shop at your store, which can make notable improvements to your bottom line. When you can save money without adversely impacting the customer, you provide improved value all around. That includes: Its great to reward your retail employees with perks. But people dont use these channels in silo. Credit Suisse, for example, pays seven-figure bonuses to hundreds of bankers every year. Cost cutting when done the Good way can be effective. If you cut costs at the expense of employees or customers, you move down a dangerous path toward extinction. The top performing companies rarely compete on price or lowest cost. If you focus on delivering exceptional value, your employee and customer loyalty will help you reach new heights . Start your free trial, then enjoy 3 months of Shopify for $1/month when you sign up for a monthly Basic or Starter plan. Cutting Costs: 14 Ideas to Lower Retail Expenses Without Killing Product Quality, The Future of Retail Report: Trends for 2022, The Top 16 Retail Metrics and How to Measure Them For Your Store, Shoplifting: Why People Steal and How Retailers Can Prevent It, 5 Ways Retailers Can Generate Revenue Outside of Business Hours, 3 Steps to Fixing Cash Flow During a Crisis or Shortage, Vision Board for Business: Use This Creative Tool to Accomplish Your New Years Resolutions, How Retailers Can Create and Execute a Wholesale Strategy, A Guide To The Detection and Prevention of Vendor Fraud, Sales Objections in Retail: How to Overcome Pre-Purchase Concerns, How to cut costs and reduce business expenses, Focus on customer retention, not acquisition, Audit expenses and cut the unnecessary ones, What Is Point of Sale Software? But turning efforts to customer retention could reap more financial rewards and, more importantly, be a more cost-efficient means of boosting sales.