Are you on the side of the Autobots or the Decepticons? These plans would come to life in Transformers as the "Scramble City" style combiners (though that branding was only used in Takara's line; Hasbro called them the "Special Teams" in Europe, and nothing special in the US). This was actually a cost-saving measure; a lingering effect from the petroleum price crises from the '70s made it a bit cheaper overall to make sizable chunks of toys out of metal instead of plastic! Free shipping for many products! Thus, the more descriptive bits will be tackled year-by-year but there's still plenty to talk about in the big picture. For older fans, the Studio Series offers complex, movie-accurate Transformers models for collecting as well as action play. Hasbro hoped that this would prove stronger from a marketing standpoint than the Autobot/Decepticon distinction from previous years, plus look new and fresh, rather than just another iteration of a now-six-year-old toyline. Entertainment News International (ENI) is the #1 popular culture network for adult fans all around the world. Today, even when a single line lasts more than a year, the packaging changes considerably at least every year. He-Man and the Masters of the Universe was the first of these toyline-based cartoons, and it rocketed that toyline to success. It sports a 12-ounce capacity and has vacuum insulation which is capable of keeping drinks cool for up to 12 hours. This, too, was carried over from G.I. The original Bumblebee and Starscream toys shipped for three, and some of the Mini-Cassettes for four. Despite running for nigh six years, the Chinese Generation 1 line released only about 100 toys all told. 3. Paint chips off metal, rubber dries out and splits, chrome fades and rubs off, and the combination of metal-and-plastic on hinged parts leads to easier breakage. At the time, Hasbro truly benefited from having already tried out several successful ideas with the 1982 revival of its G.I. The big noise this year was the Pretenders, Transformers that wear outer shells in the guise of armored warriors, monsters, and more, effectively giving you two warriors in one purchase. Joe and the massive USS Flagg playset.). Characters Universe Movies Videos Games & Apps Products Optimus Prime Bumblebee Megatron Studio Series Cyberverse Kingdom see all products; Characters Universe Are you on the side of the Autobots or the Decepticons? Talk about playground bragging rights! Top Contributed Quizzes in Entertainment. Before the re-creation boom, there was the re-release boom. However, this high point also marked the start of the franchise's waning. US Worldwide. Neat! Takara Tomy Transformers Prime AM-27 Ultra Magnus With Micron Arms Action Figure $44.99 $37.99 SALE. IN STOCK. Diaclone and Microchange were mined for as many viable toys as possible. Your recently viewed items and featured recommendations, Select the department you want to search in. The line started very parallel with Hasbro's offerings, but over time the two companies pursued some pretty different visions for the brand. However, what put Transformers above the others, both its domestic rivals and the other international licensees, was simply doing a great many things better than its competitors. While Micromasters continued on, the rest of the series was taken up by Action Masters, non-transforming G.I. Motels near Toys On Air, Frankfurt on Tripadvisor: Find 445 traveler reviews, 50,006 candid photos, and prices for motels near Toys On Air in Frankfurt, Germany. Many of these lines are technically multi-franchise ensembles, but the majority of their output is of updated Generation 1 bots. Attached was the "Tech Specs", numeric rankings of the character's stats. Afterall, of all the vehicles he could've chosen to transform into, he chose a tough GMC 4X4 off roader. 1 'H' Fictional Character Blitz 2 'I' Fictional Character Blitz 3 'J' Fictional Character Blitz . Entertainment One Entertainment One CLOSE Transformers Launched in 1984 by Hasbro and Takara Tomy, the TRANSFORMERS toy line introduced action figures that convert from robots to vehicles and back again - and today is one of the world's most recognizable and successful toy and entertainment brands. 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By this time, Transformers was in serious trouble. These bots were developed for animation first then had toys developed based around those designs, a very rare move at the time (and still uncommon today, mostly only the live-action film series works this way). Generation 1, 2 and Classics. Transformers Age Range 8 years Assembled Product Weight 0.39 lbs Color Multicolor Assembled Product Dimensions (L x W x H) 2.50 x 6.00 x 9.69 Inches Warnings CHOKING HAZARD - Children Under 3 This toy is not suitable for ages under 3 years. Unsung Heroes. Transformers wasn't even the first shape-changing robot toy to US shelves, having been beat to the punch by then-competitor Tonka, who brought over Bandai's Machine Robo toys as GoBots six months prior, plus Takara's own prior attempts to market their toys in the US as Diakron and Kronoform. While mail-away offers were an extremely common practice at the time, Hasbro smartly spruced this process up. 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Figures feature deco inspired by their universe with an updated Generations design. Transformers were an absolute sensation when they first hit the market in 1984. Kids & Baby Clothes, Toys, Furniture & Prams > "transformers toys", Thomas & Friends in Kids & Baby Toys, Games & Entertainment in South Africa Click & Collect; Express Delivery; Your Pass; Groceries App; More Asda Websites But many of these items are not cheap on the secondary market due to their scarcity. Join the Transformers for action and adventures across Earth and throughout the Cyberverse! Articulation was also a tertiary-at-best concern in the overall design scheme. 1991 was an odd hodge-podge of a line, starting with a short burst of exclusive Action Masters (including some that actually did transform! with its transforming vehicles, Tomy's Starriors reconfigurable robots (a Zoids offshoot), and approximately eleventy-billion also-rans and cheap knockoffs from a host of now-defunct companies. Even grocery stores and drug stores devoted a significant amount of space to toys year-round, and not just the cheap stuff! There were multiple large-scale toys-only chains, not just Toys"R"Us (now RIP in the US). Whichever way youre looking to re-enact your favourite Autobots vs. Decepticons fight, weve got a Transformer for you. Checkout using your email for Free Shipping. Find the perfect Transformers toys, action figures, bots and products from the movies, shows, and Transformers brands. The battle between good and evil gets an awesome twist with Transformers toys. Transformers TCG Wave One Energon Edition, Hasbro Collectibles - Transformers Generations War for Cybertron KTitan Class, Transformers: Age of Extinction (Limited Edition Gift Set with Grimlock and Optimus Collectible Statue) (Blu-ray + DVD), Transformers: The Last Knight Optimus Prime Premium Scale Figure. You'll also find a push-style button for easy opening and secure closing over the handy, built-in straw. Instead, enjoy this series of links to the numerous toylines that call back to the originals. It's quite likely that the Chinese line is also the source of the, whole big thing with Jetfire/Skyfire in the cartoon. The Combiner Wars Optimus Prime figure is a great price at just 14.23 with the voucher code - that's about 10 less than most competitors! Hasbro tried to rally with something that was very rare for its time: a large-scale appeal to nostalgia. Transformers toys are amazing right now - and they're gonna get weirder. And let's be honest here: that show was garbage, but kids ate it up. By: Super7. All in all, 1985's output was roughly double that of 1984's. Takara was the first to get the reissue ball rolling, and generally took the lead in re-releasing classic "Generation 1" molds over the course of several years. Sure you could get a GoBot or a Mini Vehicle just about any time, but the larger Transformers were something big and special for birthdays or saved-up allowances. But all this wasn't enough to meet expected demand, so Hasbro looked elsewhere for future Transformers. Despite having set the stage for everything that would follow, and in sharp contrast to the nostalgia-sodden market of today, "Generation 1" actually took some time to get back into being a sizable portion of the "modern" toyline following the original's end. The Heroic Autobots were the cars and trucks, and the Evil Decepticons were everything else. The Transformers: The Movie. One particularly helpful bit of marketing for this year is the clean division of good-guy/bad-guy alternate modes. 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