Statista. Over one-third of international associations surveyed in 2021 did not see any major changes in their usage of social media amid the COVID-19 pandemic, whilst . Quick Analysis with our professional Research Service: Toplists & Rankings: Best Employers Portal, Show sources information "Percentage of Adults in The United States Who Use Social Networks as of February 2019, by Age Group. Advertising spending in the U.S. 2020-2024, Film industry in the United States and Canada statistics & facts, Profit from additional features with an Employee Account. "Share of Population Using Social Media as The Main News Source in Russia as of October 2022, by Age Group. 18 TO 29 YEARS OLD 30 TO 49 50 TO 64 65 AND OLDER 84% said they used at least one social media site. Are you interested in testing our corporate solutions? 7. Industry-specific and extensively researched technical data (partially from exclusive partnerships). Accessed November 10, 2022. https://www.statista.com/statistics/506329/looking-at-social-media-sites-or-apps-in-the-united-kingdom-uk-by-age-group/, Ofcom. (November 3, 2022). Please create an employee account to be able to mark statistics as favorites. As of 2018, approximately 94 percent of the teenagers and young adults in the age of 12 to 24 years claimed to have a Facebook account. You need at least a Starter Account to use this feature. (Hootsuite) Social media has become increasingly ingrained in internet users' daily lives. This text provides general information. Thus, while 97% of 25 to 34-year-olds have a social networking profile, the same is true for only 67% of the 65+ age group. June 12, 2019. 45% said they used at least one social media site. One quarter of all social media users fall into the 25-to-34-year age group, with 12.8 percent being women, and 12.4 percent being men. The source subsequently calculated shares for each medium by age category of respondents. Chart. In, Levada Center. 3.4% of total active Facebook users worldwide are female, and 3.2% are male between the ages of 55 and 64 years. Register in seconds and access exclusive features. But 2020 social media age demographics for the UK reveal that the most significant number of active users (91%) is in the 35 to 44 age group compared to 75% in 2012 (a 16% increase). Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Instagram accounts with the most followers worldwide 2022, Number of apps available in leading app stores Q3 2022, Most popular global mobile messaging apps 2022, Twitter: number of monthly active users 2010-2019, Internet usage in India - statistics & facts, Profit from additional features with an Employee Account. Indians above 40 years of age take up the smallest share of social media use. You need a Statista Account for unlimited access. Statista. This is followed by Facebook, with 77%, and Instagram, with 48%. Before 2020, a lack of new social networks suggested that social media usage wasn't growing even among young people. Find your information in our database containing over 20,000 reports, Find a brief overview of all Outlooks here, Tools and Tutorials explained in our Media Centre, third-largest social media audience worldwide, found its largest audience with women aged 25 to 34 years, followed friends, family, and people they knew, 67 percent of social media users in the U.S. claimed to use social networks, TikTok was the most downloaded app in 2021, Snapchat, Instagram, and TikTok will remain close competitors, 59 percent of Americans said that they believed the accusations, 39 percent of U.S. survey respondents said that social media was bad for society, too much pressure to be perfect on social media, 94 percent of Americans saying they know of each of these platforms, users in the U.S. said that they used Facebook, TikToks buzz score rating lies at 38 percent. Corporate solution including all features. As a Premium user you get access to background information and details about the release of this statistic. An average of 1.3 million new users each day embraced some social media platform in 2020. Quick Analysis with our professional Research Service: Toplists & Rankings: Best Employers Portal, Show sources information Access to this and all other statistics on 80,000 topics from, Show sources information A paid subscription is required for full access. As a Premium user you get access to the detailed source references and background information about this statistic. If you are an admin, please authenticate by logging in again. As was true in previous Pew Research Center surveys of social media use, there are substantial differences in social media use by age. (June 12, 2019). Directly accessible data for 170 industries from 50 countries Ofcom. Quick Analysis with our professional Research Service: Toplists & Rankings: Best Employers Portal. ", AudienceProject, Share of internet users in the United States accessing selected social networks as of 3rd quarter 2020, by age group Statista, https://www.statista.com/statistics/378198/share-internet-users-accessing-social-network-by-age/ (last visited November 10, 2022), Share of internet users in the United States accessing selected social networks as of 3rd quarter 2020, by age group, Available to download in PNG, PDF, XLS format, Internet usage of Millennials in the United States, Time spent with media in the U.S. 2020, by age group, U.S. adults who are online almost constantly 2019, by age, U.S. adults who could live without the internet 2019, by generation, U.S. adult perception of the internet's effect on their job 2019, by generation, U.S. adults who regard internet access as a human right 2019, by generation, Selected mobile apps where U.S. internet users increased their usage 2018, by age, U.S. online users who feel their data is vulnerable to hackers 2019, by age group, Average daily unlocks among U.S. smartphone users 2018, by generation, Digital engagement of U.S. adults with TV shows 2018, U.S. Millennial TV-related activities YouTube 2018, U.S. weekly time spent on smartphone video 2018, by age group, U.S. weekly time spent on online video 2018, by age, Share of U.S. adults who have taken a selfie 2018, by age group, Average daily usage frequency of apps in the U.S. 2018, by age group, U.S. online user trust in social network data and privacy protection 2020, U.S. consumer trust in social media ads 2019, by generation, Distrust in influencers and bloggers among U.S. internet users 2019, Reach of selected social networks in the United States 2020, by age, Facebook usage penetration in the United States 2020, by age group, Twitter usage penetration in the United States 2020, by age group, Digital buyer reach in the U.S. 2020, by generation, Likelihood of U.S. Millennial digital buyers repeating purchases with giveaways 2018, U.S. consumer interest in contactless payment solutions 2019, Value perception in digital shopping in the U.S. 2018, by generation, Gen Z social commerce usage type in the U.S. & UK 2022, by gender, U.S. interest in visual search retail shopping tech 2019, by age group, Interest of adults in voice commerce in the U.S. 2021, by age group, Share of U.S. Millennials who use voice-assisted shopping 2019, Pinterest usage in Norway 2019, by device, Pinterest usage in Denmark 2017, by device, Colombia: social media reading frequency 2017, Average YouTube engagement rate in Poland 2018, by channel category, Social media: frequency of commenting on posts from household members in France 2014, Italy: social engagement of fast casual restaurants brands Q3 2018, Sina Weibo use in Taiwan 2019, by age group, Internet usage of Generation X in the United States, Internet usage of teenagers in the United States, Internet usage of Hispanics in the United States, Find your information in our database containing over 20,000 reports, Find a brief overview of all Outlooks here, Tools and Tutorials explained in our Media Centre. and over 1Mio. (Statista) Facebook flags and removes more than a billion registered user accounts before they become active on the platform. Show publisher information Please do not hesitate to contact me. The median age in South Africa is 27.6. New, Insights into the worlds most important health markets, Figures and insights about the advertising and media world, Everything you need to know about the industry development. These two channels heavily outweigh the channel that came in third place, Pinterest, which 27% of Baby Boomers use. Seniors are by far the least likely to use Twitter, with just 7% of US adults aged over 65 on the platform. You can only download this statistic as a Premium user. As soon as this statistic is updated, you will immediately be notified via e-mail. According to a survey from 2021, nearly three quarters of young media consumers between 18 and 24 years old in Russia used social . New, Insights into the worlds most important health markets, Figures and insights about the advertising and media world, Everything you need to know about the industry development. Please do not hesitate to contact me. There is a 62% Internet penetration rate in South Africa, meaning there are 36.54 million Internet users, a 3.1% YoY increase. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Everything you need to know about Consumer Goods, Identify market potentials of the digital future, Insights into the world's most important technology markets, Health Market Outlook Social media, now at 1 hour 57 minutes per day, accounts for roughly one-third of the time spent online, making it the second most popular media activity for Australians after watching television 98% of Australian internet users aged 16-64 still use a conventional search engine, with 66.3% of Australians using the internet for finding information. Corporate solution including all features. 4. Social Media User Statistics will sometimes glitch and take you a long time to try different solutions. 19.80%. 28.4% of social media conversations are from Gen Z and 15.1% from those aged 35-44. Show publisher information The biggest social media user group is between the age group of 12 and 15 years. According to Pew Research's most recent social media fact sheet, 69% of adults between 50-64 and 40% of those above 65 use social media. Learn more about how Statista can support your business. Therefore they have grown to use social media more interactively, as . statistic alerts) please log in with your personal account. Furthermore, you can find the "Troubleshooting Login Issues" section which can answer your unresolved problems and equip . and over 1Mio. Directly accessible data for 170 industries from 50 countries Age distribution Internet penetration stands at 41% today but it's surprising to see that the country's average age (27.1 years) is more or less reflected on social media as well. Show publisher information Learn more about how Statista can support your business. Most downloaded social media apps U.S. 2021, Most well-known social networks in the United States 2022, Social network usage by brand in the U.S. 2022, U.S. market share of leading social media websites 2022, Countries with the most Facebook users 2022, United States: Facebook usage penetration 2018-2027, Facebook usage reach in the United States 2021, by age group, TikTok: number of users in the United States 20219-2025, TikTok usage distribution in the U.S. 2022, by age, U.S. adults who have a favorable impression of Facebook 2022, U.S. adults who have a favorable impression of Instagram 2022, U.S. adults who have a favorable opinion of TikTok 2021, U.S. adults on the metaverse replacing social media 2021, Twitter brand profile in the United States 2022, Snapchat brand profile in the United States 2022, Pinterest brand profile in the United States 2022, Reddit brand profile in the United States 2022, Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022, Social media: active usage penetration in selected countries and territories 2022, Social media: global penetration rate 2022, by region, Social network users in selected countries in 2022 and 2027, United States: number of social network users 2017-2027, United States: social network penetration 2018-2027, Social media usage by platform type in the U.S. 2022, Leading iPhone social media apps in the U.S. 2022, by downloads, Leading mobile apps in the United States 2022, by unique visitors, U.S. adult and teen Instagram and Tiktok usage 2020-2021, Favorite social networks of U.S. teens 2012-2021, Gen Z: selected social media platforms in the U.S. 2020-2025, Instagram, Snapchat, and TikTok: Gen Z weekly usage in the U.S. 2019-2021, Average daily media use in the U.S. 2021, by medium, Weekly time spent on leading online activities in the U.S. 2022, U.S. users daily engagement with leading social media platforms 2022, U.S. social media interactions per article 2022, by topic, U.S. preferred social media platform to watch short-form videos 2021, U.S. young users daily media activities during the COVID-19 pandemic 2021, by age, United States: number of Facebook users 2018-2027, Facebook: monthly active users in North America 2010-2022, U.S. Facebook users 2022, by age and gender, Facebook usage reach in the United States 2021, by gender, Facebook usage reach in the United States 2021, by education, Most viewed domains on Facebook news feed in the U.S. 2021, by audience, Facebook news feed content views in the U.S. 2021, by source, Instagram users in the United States 2017-2025, Instagram usage reach in the United States 2021, by age group, Instagram usage reach in the United States 2021, by gender, Instagram monthly active user ratio in the U.S. 2021, by frequency, Rate of Instagram user activity in the U.S. 2021, U.S. TikTok usage frequency 2021, by gender, U.S. TikTok usage frequency 2021, by household income, Rate of TikTok user activity in the U.S. 2021, Twitter users in the United States 2017-2025, LinkedIn users in the United States 2017-2025, Pinterest users in the United States 2017-2025, Reddit users in the United States 2017-2025, Snapchat users in the United States 2017-2025, Facebook brand profile in the United States 2022, Instagram brand profile in the United States 2022, TikTok brand profile in the United States 2022, LinkedIn brand profile in the United States 2022, Digital Market Outlook: social media ad spend per internet user U.S. 2017-2026, Digital Market Outlook: social media ad spend change in the U.S. 2018-2026, Digital Market Outlook: social media ad spend change U.S. 2018-2026, by device, Digital Market Outlook: SM ad spend per internet user U.S. 2017-2026, by device, Digital Market Outlook: social media ad spend in the U.S. 2017-2026, by device, Digital Market Outlook: social media ad spend in the U.S. 2017-2026, Social media ad spend growth in the U.S. 2018-2026, U.S. internet users who think social media is good or bad for society 2021, U.S. adults supporting verification to create social media profile 2022, by age group, U.S. adults supporting ID verification to create social media profile 2022, by gender, U.S. Gen Z opinion of social media appearance 2021.
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