With Social Media, it's extremely easy for consumers to communicate with businesses and give them valuable feedback (whether positive or negative, feedback is always needed for better success). When you get people talking about your product or company on social media, you build brand awareness and credibility, and set yourself up for more sales. Some social media sites have the potential for content posted there to spread virally over social networks. You can use that information to make smarter business decisions. 68% of marketers' companies work with influencers on social media. A social media platform can be more than just a place to chat with friends and share cat videos; it can also serve as a valuable source of information about your company and its products. Almost 40% of small businesses use social media ads to generate revenue. Social Media generates more than double the marketing leads of trade shows, telemarketing, daily mail or PPC. This is a proven fact. The average person bounces between seven social media networks per month. Tip 1: Social media can help you gain attention but post your content at optimal times to reach and engage the most people. Industry-leading courses and certifications to advance your skills. From $159.68 billion in 2021, the global social media market size is expected to reach $223.11 billion in 2022 at a CAGR of 39.7%. It means that there is also a significant increase in different platforms such as Instagram with such features. Hi, you really share an interesting post and thank you very much for writing such a fantastic blog because as the reader we got to learn a lot from your content. 9 million+ small businesses use Facebook. Introduce your followers to the people who make up your company and showcase how existing customers are using and benefiting from your products. And influencer sponsored posts are forecasted to increase a million each year, thus reaching up to 6.12 million in 2022. People are looking to brands for insights and information and theres no better place to share that than social media. Someone singing your praises? If you want customers and followers to be engaged, you have to be engaged yourself. Other news on Statista found that 15 percent of the active users were women aged 18 and 24. According to the findings of this study, it is well worth the effort. Show how youre embracing your brand values, how your product works in real life, and how youre putting the interests of your employees and customers first. Send me updates about new posts and exclusive resources. 1 million new active mobile social users are added every single day - that's 12 every second! The latest social media statistics show that there are 4.59 billion social media users worldwide in 2022 - and this number is only going to continue growing over the next few years (Statista, 2022). Check out this list of top 25 business social media fails in 2020. Benefits of social media for brand building, Benefits of social media for content creation and distribution, Benefits of social media for communication, Benefits of social media for gaining insights, builds marketing receptiveness and drives new business, more than 1.7 million followers on LinkedIn, Hootsuite can help you plan your social media content, ads wound up producing 4.3 times more sales leads, social networks will become increasingly important, seven percent higher sales conversion rate, a plan in place for dealing with a crisis, expect brands to be available on social media, How to Create a Social Media Marketing Strategy in 9 Easy Steps (Free Template), How to Use Instagram for Business: A Practical Step-by-Step Guide, Facebook Marketing in 2022: A VERY Complete Guide, 150+ Social Media Statistics that Matter to Marketers in 2022. SOCIAL MEDIA FUN FACTS#7 - an estimated 439 million pins are saved each year for Valentine's Day and 183 million pins are saved each year during New Year's According to business.pinterest.com insights, an estimated 439 million pins are saved each year for Valentine's Day. Facebook has a staggering number of users With over 2.8 billion users worldwide, and with 70% daily login statistics, Facebook is still the largest social media network. 66% of online adults in the US use social media. According to Socialmediatoday, 21% of small business marketers are spending at least an hour on social media per day, while 58% are spending at least 10 minutes on social media per day. The importance of having a strong online presence for a company in the digital age cannot be overstated. Businesses that want to take their presence on social media platforms to the next level are investing in paid ads. It means that at that point, they can only rely on word of mouth. LinkedIn is the most effective platform in lead generation for B2B. In this digital era if any online business is ignoring social media marketing then they are making big mistakes. Our bad. The advantages of social media marketing are undeniable: it increases marketing exposure, it is simple to implement, and it is relatively inexpensive. Silence is not an option when it comes to responding to crises on social media. Youtube. On the other hand, Instagram boasts over 1 billion monthly users, which is a number that rose from 800 million within about 10 months. Well, if your target audience falls between these brackets, then it is about time that you took advantage of those facts and if you are lagging behindtohave that good amount of followers, it is high timetolook for anInstagramgrowth servicetoget the desired success. That's breathing down the neck of average daily TV viewing time, which currently stands at two hours and 48 minutes. The ads wound up producing 4.3 times more sales leads than the year before, at a cost 2 times lower than more traditional digital prospecting campaigns with real estate ads. Else, it is of no use. 5. Answers to all your questions about Hootsuite. How To Set Up Facebook Instant Articles On WordPress (Step-By-Step). This can help you tailor your social media marketing strategy to better speak to your real audience. Send them plenty of thanks and draw attention to their kind words. What percentage of different age groups use social media to research brands? Using social media for your business allows you to stay on top of sentiment analysis so you can protect your brand reputation. How To Create a Smart Bio For Your Instagram Profile Like an Expert? Savvy marketers have embraced this key benefit of social media for business: by 2022, advertisers are expected to spend over $56 billion on promoting products over social. Note that embarking on social media marketing is a journey and an investment. 80% of business executives think it's very important or essential to invest additional resources in social media marketing Social can make big brands feel welcoming and accessible. Because, only if you are active in social media, you could capture some leads. Approximately half of the consumers polled have publicly expressed their opinions about brands on the internet. Whether or not it can completely replace traditional marketing depends on the specific business model, but the majority of companies agree that combining the two approaches is the most effective way to connect with customers and build brand loyalty. The numbers show how social media will continue to be an asset to your business. Consequently, respond to comments, mentions, and questions whenever possible even if it is simply to direct customers, users, and followers to a FAQ article or an online support forum. Therefore, it should come as no surprise that increasing numbers of businesses are expanding their Facebook presence by creating a Page in order to drive more traffic to their company website. For as long as brands are willing to engage with consumers on social media and strive to provide them with positive experiences, they will have a competitive advantage over their competitors. Reports on Vendasta show that 88 percent of online shoppers will rely on reviews to make buying decisions. It is actually integral to a companys presence in this increasingly globalized world. Research and insights that will help guide you to success on social. Check out Note that social media is more than just creating a profile. Lets look at the many ways in which social media can help you connect with your target audience, engage with customers and grow your business. 1) Social Media Usage Keeps Rising According to statistics by Statista, there are over 2.19 billion monthly active users on Facebook. Reports on Smart Insights show that because social media platforms host different segments of audiences, it is essential to understand your audience first before deciding on the platform to work with. With only six hours a week spent on social media, 66 percent of marketers found social media brought new leads. With such knowledge, nothing should be in the way of you prospering! The quarantine made social media the way to stay current about the market tendencies/changes and just be in touch with friends/colleagues. 98.8% of social media users are accessing social media via mobile devices. Does your company have a plan in place for dealing with a crisis? The term is an analogy to the concept of viral infections, which can spread rapidly from individual to individual.In a social media context, content or websites that are 'viral' (or which 'go viral') are those with a greater likelihood that users will re-share content posted (by another . Thrive Theme Builder, About us Business Use of Social Media Statistics. Enjoy! This shift towards social media marketing is largely due to the impressive results that can be seen when its done correctly. Burger King doesnt just tweet, it responds to others who are mentioning BK, too. Gone are the days that you had to own a desktop for you to access the internet. Stay on top of things, grow, and beat the competition. The creation of a website, blog, or article is something that almost any business can do and see results in a short period of time. You can also use social media monitoring to keep an eye on what people are saying across the social web. On the other side of the spectrum, small businesses can use social to reach larger audiences while also engaging local, loyal followers. 50% of small businesses have increased time spent on social media compared to last year and reported gaining new customers and better business (Source: Swiftpage). 80% of marketers say funny content is the most effective on social media. made a dance for whenever this ad comes up for you guys! Considering how easy it is for consumers to have an online voice, developing open social media communication channels with your target audiences are . WPForms Due to the large number of customers who expect customer service through social media, it can be easy to overlook the advantages of utilizing a platform. Your email address will not be published. From a single dashboard, you can schedule posts, share video, engage your audience, and measure the impact of your efforts. One simple reason for this is that the Internet is a place where people go to find information, entertainment, and what they require or desire. It does not mean there is nothing to tell about social media. 66% of marketers that spend at least 6 hours on social media per week have gotten more leads. From Disabled and $500k in Debt to a Pro Blogger with 5 Million Monthly Visitors, 10 Social Media Facts Every Business Needs to Know, 25 Best Elevator Pitch Examples for Startups and, Deep Work Speed Summary: 15 Lessons Learned + PDF, "From Disabled and $500k in Debt to a Pro Blogger with 5 Million Monthly Visitors. Retargeting ads can be used on Facebook to target 98% of non-returning users and turn them into customers. Facebook Business Pages now number more than 60 million. Weve created extensive guides on how to use analytics in Facebook, Instagram, Twitter, LinkedIn, TikTok, Snapchat, and Pinterest, so theres no excuse to remain in the dark about your customers and social followers. Instagram earns roughly $4 billion in mobile ad revenue per year. Before using a business, 90 percent of customers will research it online, and 88 percent find online reviews just as trustworthy as personal recommendations. Social media is integral to online marketing. The vast majority of B2B tech companies use social media 2. Burger King (@BurgerKing) June 14, 2021. I think businesses should focus more on using social media to drive sales leads as more people are now using it. 3. Nearly half of the world's population uses social media. Potential customers are already looking for businesses like yours on Facebook. Social media gives you the opportunity to connect with fans and followers every time they log in. Almost every business is on Facebook trying to scoop over 1 billion users for their businesses. Nothing beats having a target audience that you can easily transact with! Christina Newberry is an award-winning writer and editor whose greatest passions include food, travel, urban gardening, and the Oxford commanot necessarily in that order. Please contact the developer of this form processor to improve this message. No matter what industry your business is in, social media offers the opportunity to establish your brand as a thought leaderthe go-to source for information on topics related to your niche. You can count on social media to getting the customers you are targeting. Also, as earlier mentioned, whether a customer is satisfied or dissatisfied, they will always air their opinion. Despite the fact that these numbers arent particularly impressive, they do not tell the whole story. They also offer powerful targeting options so you can reach the right audience and make the most of your budget. (Hootsuite) Along with YouTube, Facebook is the social media platform that's the most widely used. In 2022, approximately 30.57 million businesses in the US alone, and that number reach roughly 312.61 million worldwide use social media for business purposesa number that is only expected to grow as more and more platforms emerge and become popular according to our analysis from multiple published sources. So, how many businesses are on social media? It will be easy for your organization to mitigate adversities if you are faced with one. I better not see any spelling errors in the comments! Well, you have come up with a well-curated marketing strategy. While small businesses may not have a crisis blow up to the same sort of scale as, say, an issue with Starbucks, a smaller number of shares can have a devastating impact within a tight-knit community or niche. Meaningful Relationship Moments) is one of the key benefits of social media for business. Now, BIA/Kelsey's data is from 2016, but even if we compare it to Statista's numbers for that same year (89.5%), there is a clear trend of small businesses lagging significantly behind when it comes to social . Social Media: End Users and Businesses. So, what percentage of american businesses use social media? You can usually find her at the beach, or cleaning sand out of her bag. Content marketing entails producing and sharing content such as social media posts, blogs, and videos. Your customers are already talking about you on social media, whether or not youre there to respond. According to statistics by Statista, there are over 2.19 billion monthly active users on Facebook. Schedule posts, talk to customers, and track your performance in one place. An average of 2.5 hours per day is spent on social networks and messaging. The following social media statistics can clue you in further. Facebook is the leading social network at 2.9 billion monthly active users, followed by YouTube ( 2.3 billion ), WhatsApp ( 2 billion ), FB Messenger ( 1.3 billion ), and WeChat ( 1.2 billion) 72.3% of the total US population actively use social media, totalling a number of 240 million people Social media isn't just about connecting with customers; they're researching your business before you even have a chance to say hello. Facebook is a representation of other social media platforms. According to 2019 research (Hootsuite/We Are Social), 3.6 million Kiwis are active social media users and they spend an average of 1 hour and 53 minutes on social media networks each day. Lingerie brand Adore Me partnered with influencers for a series of unboxing videos on Instagram, and saw a huge bump from content that was showcased directly in the influencers accounts. The statistics will motivate you to keep soaring higher and tips that will help you make the most out of social media. We found that there are a number of options that will work well for your brand among the numerous options available (LinkedIn, Twitter, Facebook, and Google+ are all included in the data set we analyzed). Sharing great content from your blog or website to your social channels is a great way to get readers as soon as you publish a new post. 10) Your Competition Is Also On Social Media, 13) Instagram Is The Best Platform To Target Millennials, 14) Content Marketing Is The Most Effective Marketing Technique, 15) Users Will Follow Your Brand If They Are Interested. ( Statista) 11. Social media is a means of transferring information and ideas online. 1. Take Facebook, for instance. Social customer care can go hand in hand with more traditional customer service if you have the right tools. Learn how your comment data is processed. They will either be satisfied or dissatisfied. From meme misuse to insensitive jokes, these are the worst of the worst. Then pin me to your Pinterest Board, so that more people will find me, (Remember: The more you give to the Universe, the more you will get from the Universe). Facebook has created a user interface that is simple to navigate, even for those who are new to the social media platform. 84% of marketers target Millennials as part of their social media strategy. Social media's ad spend in the United States was $40.3 billion in 2020. It is where the customers are. It is good that you be aware that over 40 million small businesses use Facebook today. and for what purposes? Yaqub Mohammad is the founder of Renolon, a company that helps businesses and individuals create financial freedom. The takeaway. In the online world, things move fastand you cant afford to be left behind. 19.30%. 5. Stacey McLachlan is an award-winning writer and editor from Vancouver with more than a decade of experience working for print and digital publications. (Business Research Company, 2022) Intagram Facts #10: 59% of businesses link Instagram Stories to shopping pages. They tell you how people are using each network and highlight new trends to consider. Social Media Marketing Facts On Instagram Intagram Facts #8: 71% of US businesses use Instagram. It is one of the leading social media platforms in the world that has 320 million active users. Social media has come a long way in its short 20-year history.Many thought it might just be a fad, but while many sites have come and gone, the concept of social media remains strong and has become part of the fabric of our global society. Only 26% of companies integrate social media into their business strategies. Robert Hoffman is the content manager of sharedcount which is an online platform that provides social metrics of any website through its dashboard and API. Many small businesses are utilizing social media marketing to expand their customer base, attract new customers, and generate leads for their products and services. Intagram Facts #11: There is a chance to create shoppable posts. Various social media platforms are used for marketing purposes by 93% of marketers. This is why quality is paramount. Disclaimer Enter your Email Address below and be the FIRST to receive our Blogging Tips. Think people only connect with brands they already know on social media? Learn More{{/message}}, {{#message}}{{{message}}}{{/message}}{{^message}}It appears your submission was successful. UK: LinkedIn users 2020-2022. In other reports by comScore show that in some countries like India, the smartphone audience is four times higher than that of desktops. But with social media tracking and analytics tools, you can see the full impact of your social media activities, from follows to engagements right through to purchases. How Marketing Pros Utilize Social Media. With over half of the worlds population using social media, platforms like Facebook, Instagram or Twitter a natural place to reach new and highly targeted potential customers. Also, with the help of the following social media facts, you will be motivated to get started if you have not and to carry on if you are already on the boat. According to Merriam-Webster . Get expert social media advice delivered straight to your inbox. Keep your social posts entertaining and informative, and your followers will be glad to see your new content in their feeds, keeping you top of mind so youre their first stop when theyre ready to make a purchase. Thank you so much Abhishek, Im glad you liked it , Your email address will not be published. But its also a key source of intelligence about your brand itself. Even the big names sometimes mess up, and it leaves fans very upset. Trusted by employees at 800+ of the Fortune 1000, We could have SWORN you were someone who wanted to grow on social media and beat your competitors. 55% of the global population uses social media! Note that the number of users on the mentioned platforms has grown exponentially. 1. A post shared by Canada's #1 Meal Kit (@goodfoodca). 1. For example, tracking mentions of your competitors might reveal pain points with their products or services that you could reach out to address, winning new customers in the process. Authenticity builds trust. General Social Media Business Facts Frequency of social media posting by business people: Daily: 52%, Once In A Week: 80%, and Monthly: 94%. The ability to create real human connections (a.k.a. However they also use it for other purposes - like checking up on news, finding out about particular brands and businesses and products, accessing special offers and researching events, products and services. Your goal here is to acquire customers. This can be achieved easily by nurturing a local community. This is just a representation of what is happening globally. They have already found your website, browsed your products, and made a decision about what they might want. They will be more comfortable buying from a brand that has their management interacting on social media platforms. Daily Usage by Generation 4 4. The most recent reports on Instagram show that the platform is most popular with millennials: aged 35 and below. In order to have a successful business, it is important to utilize social media. 11. With ad targeting options including demographic information, geography, language, and even online behaviors, you can craft specific messages that best speak to different groups of potential customers, and only pay for the exact viewers you want to reach. This can't be used for any kind of advice such as personal, financial, commercial or business. Generate leads Social media offers an easy and low-commitment way for potential customers to express interest in your business and your products. Clearly, social media is becoming an increasingly valuable marketing tool for small to midsize businesses, as evidenced by the statistics. Now, businesses use social media to build two-way relationships. What Percentage Of American Businesses Use Social Media And For What Purposes? The results of a recent Tweetreach study revealed that 70% of all small business Twitter followers retweet content. Online reviews can make or break your business: which is why you should respond to them promptly and accordingly. 70% of business-to-consumer marketers have gotten their customers through Facebook. Fifty-six million pinners actively engage with home content. It is time that you stopped assuming that your customers are not on Facebook or Twitter: they are all there! In fact, as previously stated, one out of every three small business owners believes that their Facebook Page has assisted them in gaining new clients. Top Social Media Marketing Facts: Editor's Choice About 3.96 billion people worldwide are currently active on social media. Adidas' Boston Marathon Email The 2013 Boston Marathon went down in history due to the terrorist offence that happened during the race. It shows that the number of Facebook users grow aggressively. Do it better with Hootsuite, the all-in-one social media toolkit. Sitemap, Copyright20162022- Blogheist Theme v1.5.3 - Running on Genesis Framework - Powered by Cloudways, All Graphics in this site are provided by Freepik. The value of social media for small businesses or the benefits of it are: 1. A platform with half a billion users, LinkedIn accounts for 80% of lead generation for marketers. Create an effective plan for your business in 9 simple steps. A lot is said, discussed and written about social media but those are either exhaustive academic papers authored by researchers or they are snippets of information published by companies or professionals who are lazy to get down to the real work of mining data that will truly offer an insight into the fascinating yet rapidly evolving world of social media. Write for us On average, the organic reach for Facebook posts is 5.2% of the page's total likes. Facebook has the lowest trust rating (53%) of any social platform when it comes to data, privacy, and security. 91% of mobile Internet access is for social activities. Verb energy bars, for instance, created a campaign that reached across all of Facebooks apps and services to a custom audience of U.S. adults. Facebook Statistics for Businesses/Marketers. On the other hand, Instagram boasts over 1 billion monthly users, which is a number that rose from 800 million within about 10 months. Here, you have well explained the importance of social media marketing for small businesses. If you want to increase the traffic on your website, social media marketing will come to your rescue. Growth = hacked. While some small businesses report that they only use social media to promote their businesses, others believe that social media is a valuable tool for interacting with and engaging with their customers. A study by the Score found that 77% of U.S. small businesses are using social media, with the most popular platform being Facebook. And, social selling is a key tactic for businesses, especially retailers looking to increase sales online. For example, Hootsuite shared fun facts and stats from their latest Digital 2021 global report with their Twitter audience through a series of infographics. Free 30-Day Trial (risk-free!). If you are able to provide that with your business, then getting noticed and making sales will be much easier for you to accomplish. As people start liking, commenting on, and sharing your social posts, your content is exposed to new audiencestheir friends and followers. That said, there is no doubt that small businesses can use social media to get to the next level. Nearly 70 percent of online shopping carts are abandoned. Intagram Facts #9: 15% - 25% of the users swipe up when there is a link at the Instagram Story. The numbers of all the mentioned platforms are projected to rise. What are the benefits of using social media for business? Social Media improves results In a recent study, about 62% of the marketers from separate fields have reported a positive change in their marketing campaigns and efforts after they began to use social media as a foundation of many of their campaigns. Its enough to consider the wide range of businesses that could fall into this classification. Recommendations from friends and family play a huge role in consumer decisions, as do reviews. An average user spends more than 2 hours per day on social media. Instagram. Social Media Statistics. The time is right to align your social marketing efforts with sales goals. 4.55. Today, more than 70% of businesses are at least having a presence in any of the social media. In 2005, studies done by Pew Research Center projected only 7 percent of US adults to be using social media sites. Thats got to mean something, doesnt it? 10 Interesting Facts About Social Media 1. (Hootsuite) 21. Be sure to share your side of the story in a polite, professional way. While you may not be able to post on all five platforms on a daily basis, having at least a few of them gives you the opportunity to engage with your audience where they are. Seventy percent of social media users log into their accounts at least once per day, according to a 2021 study by Pew Research Center, and many people (49 percent!) It implies that even large corporations are utilizing groups to connect with their customers in new and innovative ways (the 84 percent increase in engagement on Facebook groups alone over the last year speaks for itself). 32. How is Facebook solving the Fake Accounts Problem? Note that the number of large enterprises has not been mentioned. Please contact the developer of this form processor to improve this message. Another cool one. Hi Twitter noticed that customers interest in a small business was heightened, especially after reading and following the business tweets. The reason being social media is continually evolving. Here are 21 fun facts about social media that'll boost your knowledge, and give you leverage in the social media game 1. It is actually integral to a company's presence in this increasingly globalized world. Some of the social media facts maybe a little too obvious, but getting a deep insight into the stats will make you understand why you need to incorporate social media into your business practices as soon as now. Facebook is responsible for a quarter of all digital ad spending (25%) versus Google (28.9%), Amazon (10.3%) and others (35.6%) in 2020 alone. The fastest growing small businesses (SMBs) are known for being nimble players who leverage the most effective business and marketing tools to extend reach and increase sales cost-efficiently. Its no secret that small businesses are finding success on social media platforms such as Facebook.
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