If you prefer to send monthly newsletters, you can follow Heather C. Leigh's example of sending an occasional email packed with information. But he does write. How newsletter swaps work For starters, you do need your own newsletter so you have something to swap. For example, did you know August 26th is national dog day? The template is fully compatible with more than 30 popular email clients and it comes in both HTML and PSD formats. 2019. 9. Share handouts from your speaking engagements. Finish it off with a personal touch. This type of email may sound unfamiliar if you're new to email marketing, but the concept is straightforward: A lead-nurturing campaign follows the . This is ideal for giving the service a try to see if it's the best solution for your business. Introduce your team; provide short bios on your agent, editor, etc. Then, to give it a go, the plans start at $23 per month. Simplify your Social Media in 3 Easy Steps, What All Authors Should Know About the Lifespan of Social Media Posts. How Guest Posting Can Help You Find Your Audience, 50 Free Book Marketing Ideas for Writers & Authors, Email Marketing for Authors: How to Create an Effective Newsletter, 8 Must-Have Features for Your Author Website, 10 Pinterest Marketing Tips for Writers & Authors. Thank you! Use specific numbers. You can use it to design newsletters for startups, agencies, marketers, bloggers, and much more. Give your thoughts about the writing industry. Formula #3: Your perspective Color and Chic. You could do this by sending a monthly recap of what you published, or you could make a round-up of posts that cover a specific category or area of interest. Your newsletter is your place to build up your personal connection with your readers. The important thing to remember with reader surveys is not to make the questionnaire too long. "Don't Miss Out" "Don't Go Anywhere, We'll Be Right Back" "Pssst Wanna Get a Big Surprise?" "Miss Me Yet? This will get them to start reading and hopefully not want to stop! Send perfectly-timed and targeted email automatically. Feature book reviews of others books. 15 Best Author Websites for 2021 1. Now a full-time writer, Ms. Roth and her husband call the Chicago area home. Author Newsletter Examples Thriller Author Sci-fi / Thriller Publishing Imprint Add a table of contents (lengthy newsletters). 11. All rights reserved. Find approved consultants to help your business grow. 8. Susan Dennard's author newsletter archive is an example of a good balance of content. Great ideas, Im thinking of starting an author newsletter and this has given me a lot to work with. Fenwick gave the average newsletter a score of 1.83 out of three -- just below average; newsletters in their top ten percent achieved a 2.6. Readers love to get inside the heads of their favorite authors, and whats a better way to connect than over a book you enjoyed? Build email sequences quickly with these proven workflows. But what do you write to keep the newsletter fresh and engaging? A great way to promote and sell your book is to let your subscribers know what others are saying about it. The newsletter below is another good example of offering a box set to your subscribers. These are just examples of newsletters that are relationship-based. Clean and optimize email lists to improve deliverability. So if you're in need of inspiration for your first email newsletter, use these examples as a reference point. Though simple, the Kitchen Garden Foundation's landing page is . Author newsletters are a great way to build a reader fan base and share your writings. If you are a fiction writer, you can share special things about your characters that they may not have known. Dont be afraid to share your successes, failures and lessons you have learnt along the way. This newsletter is a great example of simple and effective.. Click here to see the full newsletter landing page. 10. 39. Theres a good chance youll get new readers as well. Another easy thing you can send to your readers is a list of some of your related articles on your blog. The Spirits is a practical example that calls itself "a book club but for cocktails." In each edition, subscribers are sent a cocktail recipe, directions on how to make it, and tips for elevating the experience. Its a smart way to have more people spreading the message! Jocelyn K. Glei is an example of an author who uses an email newsletter well: Lead-nurturing. Email Design Nataly Birch April 07, 2020 8 minutes READ A first impression counts in almost all situations, and email marketing is no exception. So, there's nothing wrong with sending promotional emails to your subscribers once and awhile. 38. Tell what sparked book locations, plots, or characters. Ask them if they'd be willing to write a review on Amazon or Goodreads. Chelle Stein wrote her first embarrassingly bad novel at the age of 14 and hasn't stopped writing since. Historical fiction author Phillipa Gregory includes interesting historical snippets on her website. This list of 20 email marketing ideas for authors will inspire you on what to send in your authors newsletter! There are many great ways you as an author can offer sales, discounts, and special promotions to your readers. Post readers contributions (reviews, a book-related how-to, or their takeaway from yours or other authors books). Quotes are fun to share, and you can easily brighten your readers day by sharing a quote or inspiring discussion point about your book. In addition to sending round-ups of your own blog posts, you can always share other peoples blog posts with your readers. by Bonnie Baguley. The Audacity by Roxane Gay. As an Amazon Associate we earn from qualifying purchases. 2. Spotify Wrapped 3. Direct subscribers to articles youve recently published. Use proper grammar and capitalizationdo not use all caps. 2. There is always a lot of news happening in the world, and chances are there is relevant news you can find and share with your readers. It also maintains consistent branding (an important newsletter signup best practice), and clearly explains how someone would benefit from signing up. In case you havent tried email marketing, its never too late to get started. In this newsletter, author Dyan Chick encourages her readers to not only follow her progress but also participate in the popular NaNoWriMo challenge. Recount personal experiences that appeared in a book in some form. 5. Request and publish subscribers nominations of the best book in your genre. Give your readers a view of whats happening behind the scenes by sharing different aspects of your writing process. Design emails yourself with a drag & drop builder. Required fields are marked *. 17. Sendinblue has a free plan that provides unlimited storage for your contacts and 300 emails per day. Just include a few reviews. So, how do you do it right? Share writing milestones: signing an agent, book contracts, book releases, book awards. The best way to learn more about your audience is to send them a survey. Offer installments of short stories or multiple aspects on the same subject. Try to limit it to 5 questions at most and give them easy option boxes they can check. Sep 14, 2020 - Hey Authors! Feature the winners, and interesting entries, in your newsletter. It sits in an inbox where interested people can read it a their leisure . New Email Template For Copywriters. For authors, email marketing is the best channel you can use to communicate directly with your readers. Share the story behind the novels story. The top email newsletters were simple, visually appealing, and kept readers' attention throughout. 32. Personalize these emails to build stronger customer loyalty. GDPR Compliant Practical eCommerce 2. Self Publishing & Authoring; Author Newsletter, The Basics Posted on April 5, 2021 July 7, 2022 3 comments. I would not include the entire post unless it is shorter than 400 words, however, because a 1,500-word or 2,000-word newsletter will cause some to lose interest, and even unsubscribe from your newsletter. Sometimes you get an essay from Roxane herself, about her life and the world and media; other times, it's a featured essay from a bright writer. Image byTumisu Tailor Your Fiction Manuscript in 30 Daysis chock-full of practical techniques. The thrust followed by them is the foregrounding of ideals, concerns, and interests of certain target audiences belonging in the same group or community. If you publish non-fiction books, you can give them additional information on a subject they might be interested in. If you're the type of author who knows roughly how long the book will be, you could even give a percentage to indicate how close you are to finishing this draft . Ask them what they liked or didn't like about your book. Here are 20 excellent ideas for what to include in your author email newsletter. Make sure you explain why you enjoyed the piece and how it relates to you as an author. Check the example below to see how it works: Tansey Morgan sent this friendly email exclusively to her ARC team. Share that with your readers! Company news. 5. He was born and raised in the Bronx and now lives in Los Angeles. Read stories and how-to articles to level up your strategies. The rules are the same here - content picks that your newsletter will contain should be high in value and up-to-date. 5% off . Invite Subscribers to Your Events and Specials. Interview an author in your genre. Ask them to suggest your book to their Goodreads friends. Since launching Maker Mind, her weekly newsletter, in July of 2019, she's attracted more than 20,000 subscribers eager to read practical productivity tips backed by neuroscience. 2010 - 2022 MailerLite. 5 Charity Newsletters to Learn From. Travel newsletter examples. For example, you might be presenting at a local event on your topic, or you might be scheduled for a Meet The Authors event at your local library. You might start one because you have a lot of writing resources you want to share with prospective writers (Susan Dennard's newsletter is an amazing example of this type of author newsletter!) Loom 4. The content you select for your newsletter can make all the difference. Morning Brew 8. Is it for entertainment, escapism, romance or learning? Learn at your own pace with short and sweet instructional videos. Steve Shaw is the founder of EverywhereMarketer, and has ran online businesses for over 20 years, serving over 13,000 customers in 137 countries. If you're looking to excite potential tourists, provide facts about a location, or update readers about a personal trip, these travel newsletter templates are just the ticket. Everybody goes through life learning something new, and chances are youve learned quite a few important lessons throughout your journey as a writer. Join free online courses and get certified in our Academy. 41. Creating quality content is challenging. Join free online courses and get certified in our Academy. Kateryna Boiko is a Marketing Director at Mobilunity, Provider of Dedicated Development Teams with 9 years of hands-on experience . Chat about your current reads and your to-be-read pile, especially how it ties in to the genre that you are writing. The company sends two types of email newsletters each month. When she announced the release date of her new book, she showcased her best review. You need to find another author who writes in a similar genre to you (or has books on a similar theme to you). The beautifully textured design of this landing page immediately grabs attention and earns customer interest. Email marketing is one of the bestways for authors to communicate with their readers. Be sure to send them announcements when you release a book, and be ready for pre-orders! Easily set up recurring payments to offer paid subscriptions. Do you know of any other newsletter examples that youve seen other authors use? Let's look at a few examples of authors who used their newsletter very effectively with great content. Quick Ways to Attract Readers to Your Author Website, 5 Ways to Improve your Author Website SEO, Writing a Novel during Quarantine? It's a branding exercise. Let your readers know who youve interviewed and why. Chances are before you wrote your book, you had to do a lot of research. June 4, 2019 author newsletter examples. Away. So lets dive in! Cook Smarts. Wow them with your credentials. You're speaking to readers, not writers. 31. Here, readers even know the price of the book and where to click to get it. Here are some subject line examples from my inbox that made me open these emails. The breakdown makes the content easy to digest but informative, without being boring or superficial. What authors do you admire? 1. There are many things your readers and subscribers will value getting in their inbox each week. How has their writing influenced yours? 6. Using words that begin with the same letter or sound can help your newsletter name to roll off the tongue and welcome a click. 46. Save my name, email, and website in this browser for the next time I comment. About author. 4. Share handouts from your speaking engagements. Stuck for what to include in your author email newsletter? 7. This is a parenthetical containing the author name, year of publication and the page or paragraph on which the information was found. All rights reserved. As a rule of thumb, whenever you have appealing colors or images, use them. Netflix 7 Tips to Boost your Productivity. Conversion Optimization. The author newsletter is a must in my opinion. Lead-nurturing emails are emails designed to eventually convert a new subscriber into a buyer. Has someone reviewed your books? Sign up for our weekly email marketing newsletter and MailerLite updates. Poll Results: What About a Story Creates a Great Read? 2. Offer both a written and visual glimpse of your creative process with images and videos of your story settings, your current work-in-progress and Q & A sessions. She divides her emails into different sections, including: Recent Goings On - An update about what's been happening in her writing and personal life For the Mislanders - A section for fans of her various book series Reveal the expanded backstory you used to develop a character. If you team up with other writers, you can have them send a similar version of this newsletter to their own subscribers. Another great thing to send your newsletter subscribers are exclusive subscriber bonus materials they can download. Go a step further and connect with your readers on a personal level. Best newsletter examples: Skillshare John Lewis MiMOKO Allplants Resy We Are Travel Girls Foreign Policy Design Group AIGA Design WeTransfer Wix Blog Ando Enter your email address to subscribe to this blog and receive notifications of new posts by email. Don't bore them with inside baseball. The information you include in your bio should be relevant to your book: CAVEMAN AUTHOR was born in a cave in 10,000 BP. 1. Share your backstory with your readers. Questions about the story or inspiration behind the story? Author), who illustrates what I mean when I talk about personal reflections on topics in this newsletter. Integrate your e-store with email marketing to boost sales. 2022 Christmas in July Reader Blog Tour & Giveaway, Improve Story Paragraphs by Addressing Echoes and Overused Words. Grow your audience and build stronger relationships. References. Don't write about the business of writing. Once your newsletter template is in the main design interface, you can change it by selecting a more appropriate theme. What books and authors inspired you to put pen to paper? Whether its the first day of spring or a lesser-known national holiday like Wear Brown Shoes Day, theres always something to celebrate. Sell e-books, downloads and more to grow your income. Anauthor newslettercan be one of the most powerful tools in your bookmarketing toolkit but it isn't always easy to create enticing content. Get inspired by examples made by customers like you. As the founder of ThinkWritten, she enjoys encouraging writers and creatives of all types. Each project will have unique requirements so we also quote based on the best fit. Content is key in making your newsletter one that people want to read. Roxane Gay is writing and curating and book clubbing through a newsletter, and it is fabulous. Sell ebooks, downloads, or whatever else will help subscribers. This fashion, beauty and lifestyle newsletter example remains consistent with their branding throughout. Here you can find 21 excellent newsletter landing page examples for inspiration. Click here to read our blog post about email marketing platforms and the importance of using them. Keep it simple Your audience's attention is limited. SaaS Weekly 10. You might start one simply to keep readers updated on your book news and events. Keep it fresh and interesting, and youll have many happy, loyal readers who look forward to opening their email each week! 2010 - 2022 MailerLite. This list contains Personal newsletter templates, Business templates and much more. It could be that theyve missed them or that they want to give your books as a gift for their friends. 8. Here are some ideas for fresh content you can send out: The easiest thing you can send to your readers is a reminder of all of your current book signings and events you are attending. Relate lessons youve learned from writing a book. GDPR Compliant A newsletter can be described as a business newspaper. Easily set up recurring payments to offer paid subscriptions. She also made it clear and easy for them to know where to leave a review by giving them two options. Your email list is there to help you connect with your target market. Open up with relevant biographical details. Fic. Receiving fan art? Ritual 6. Unlike social media posts, your author newsletter is a direct line to people interested in hearing from you, and receiving your content. Insert links to blog, website, Amazon and Goodreads author pages, and reviews. Your data is safe with us. . Also, the email content gets straight to the point by letting readers know the release date and a short teaser about the book. Create pages to collect leads, sell products and more. All of these are good things to let your readers know about! We're here to help you answer those questions by showing you a few examples of successful author newsletters. Kitchen Garden Foundation. Last week we looked at some easy email marketing tips for authors, including how often to contact your email list and structuring your email newsletter. It is also an easy but effective way of keeping your business at the top of your prospect's mind. Keep your bio concise and interesting. 3. Unsplash. 4. Do you have any ideas for content to include in your email newsletter? For example, for my non-fiction author newsletter which goes out weekly (rather than monthly) my #1 unsubscribe reason is that my emails are too frequent. Marian Keyes If you dont have a quote directly from your book, you could also find quotes from other people to share. The sign-up for the Brain Pickings newsletter by Maria Popova says, "Brain Pickings has a free weekly interestingness digest. Aim for 100-200 words and try to give journalists an easy, clear angle with which to work. 16. Another idea is to share your own reviews of books you have read recently. Select a template to get a head start on your design. Wandering Pages does a good job in their newsletter by immediately starting with an eye-catching book cover. Include images, artwork, and personal photos. Were here to help you answer those questions by showing you a few examples of successful author newsletters. It is more mature and strikes a beautiful balance between the long form and short form newsletter. Start with the facts readers need to know. 2. Your newsletter has the ability to inspire, connect, and raise money. 22. Why do your readers read your books? Let your readers know what upcoming book releases you are excited about and what is inspiring you at the moment. If your personality is attached to your author platform, remember to personalize the newsletters.You could include general life updates, behind-the-scenes peeks at the writing process, photos of your pets-whatever makes sense for your platform. Alliterative newsletter names. Design emails yourself with a drag & drop editor. Here is a 4-step process for writing your author bio: 1. Share that with your readers! 2. #2: Maker Mind by Anne-Laure Le Cunff Anne-Laure Le Cunff is a productivity powerhouse. And like any newspaper, it needs to offer captivating and meaningful information to make your brand stand out. Newsletter November 2019 - January 2020 Newsletter August 2019 - October 2019 Newsletter May 2019 - July 2019 Newsletter February 2019 - April 2019. What led you up to this point? Make sure to plan out every detail of your offer carefully. Cook Smarts' "Weekly Eats" newsletter is another great example of what the best email newsletters provide - value in an easy-to-read format. She shares some personal updates in her newsletter along with some book recommendations at the end. Here you can find 23 author landing page examples that should give you some ideas for building your own. Email Sign-Offs you can Steal Never sign off with "Best Wishes" again. 13. 2. (67 words) Click to tweet. 4. What are some other ways that you use email to stay in touch with your readers? Personal Updates. The 10% of your readers who are also writers will need to find their coaching elsewhere. Click on one that delivers the right message, and make it your own on the design page. Try to find a blog post you enjoyed reading or one that is most relevant to the subject of your books. She also shares some important updates regarding her future books. An update on your current project. Share with them something youve learned that shaped your perspective or gave you inspiration for the theme of one of your stories. . If someone subscribes to your newsletter, they're probably interested in you as a person! Invite people from across the web to become subscribers. The spaces used for text stand out from the rest and the color scheme is kind on the eye. 48. Download Now Table of Contents Prerequisites for Creating Your Newsletter 1. How To Write An Author Bio: 7 High-Converting Byline Examples Turning Readers Into Leads. Some read on a Kindle, some on a Kobo, while others prefer old-fashioned paper books. 2. Try starting with an action verb. Another email marketing idea you can do as an author is to host your own interviews on your blog or YouTube channel. You can then scroll through all of the options. Email marketing is a powerful tool for creatives who want to stay connected with their audience. Next: Story Setting Part 1: Its More Than a Place, Your Story Isnt About You Even Though Its a Story About You, Should I Pay to Attend a Writers Conference?. Get quick answers to the most common MailerLite questions. 4. So what do you put in this newsletter? Include your favorite author quotes, beautiful book covers and characters or settings that have captured your imagination. Image via Writamins. Were all aware of the main holidays each year, but there are also many bizarre holidays out there! What inspires you as a writer? 2. 11. Be specific, not vague; let readers know what they're going to read about. 3. They granted only 20 percent of the companies high marks. Newsletter November 2018 . Thrity Umrigar I'm sharing this one as an example of someone who does a lot of different types of writing, because I know some of my readers are the same way! 'Email Only' content. The templates and examples below will show you how to cite a newsletter in MLA, APA, Chicago style, and Harvard referencing. The picture of James in the background with a . Clean and optimize email lists to improve deliverability. As tempting as it may be to include a personal story, plus a recipe, plus an excerpt from your book, plus a blog post, plus your latest newsdon't. Resist the temptation. Mention important author events, including book launches, cover reveals, book birthdays, research trips, publishing milestones and writers conferences. Make it simple, beautiful, and mobile-friendly. Use your eye-catching photos, or pick from our extensive photo library. Take your readers behind-the-scenes on your books. Impart supplemental information about your characters. Try Sendinblue today. As Debbie and many others have noted, building your fanbase on social media is dangerous as the plug could be pulled at any time, and with Facebook deliberately manipulating the visibility of your posts via its algorithm, you cannot guarantee that they are actually reaching readers. Create pages to collect leads, sell products and more. Meetup 12. Thank you for your support! Discuss social themes associated with your book. Invite people from across the web to become subscribers. 1. Share positive reviews in your newsletter. You wouldnt sell any books if you didnt have loyal email newsletter subscribers, so be sure to let them know how much they mean to you. Unsplash is a platform where photographers share free stock images. Resist the urge. Best Email Newsletter Examples: Ecommerce newsletter examples Stitches n Giggles 69b Boutique Mulligan's Pharmacy Brick and mortar retailer newsletter examples Calif Chicken Cafe Peter Thomas Photography SaaS Newsletter Examples Splice Hack the Box Kinsta Cheddar Up Blog newsletter examples We Can Still Have Nice Things Sendinblue blog Do This Instead. Provide a sample chapter or excerpts. Drop clues throughout the issue thatll solve a puzzle. Speaking of reviews, lets check out the next example. How did she manage to grow her audience so fast? She does a short piece about her life (health/travel/season change) in a paragraph followed by what she's currently writing (in a paragraph) followed by an interesting blog post from her author site and then whatever promotion she's running on her books (e.g. An obvious added bonus of sharing your videos with your newsletter subscribers is that it will help you get more YouTube subscribers and more views!. Ask questions. Learn at your own pace with short and sweet instructional videos. Adam Silvera is the #1 New York Times bestselling author of THEY BOTH DIE AT THE END, MORE HAPPY THAN NOT, HISTORY IS ALL YOU LEFT ME, INFINITY SON and INFINITY REAPER. Respond to your readers by featuring their photos and artwork in your newsletter (make sure to get their consent first). My favourite author newsletters are by Emma Lombard (Historical Fiction Author) for her personable tone and bookish content (you can read her January newsletter here ). That way, the address is aligned with your branding efforts: [email protected] 3. Sharing some of your lifes updates can help strengthen the relationship with your subscribers. Next Draft is like the smarter older brother of the Skimm and the Hustle. Putting Off Book Marketing? Grow your audience and build stronger relationships. Ask your readers to help you celebrate a Book Birthday or other special event with you on an anniversary date. Here is a list to draw from: #1 - "Veronica Roth is the New York Times bestselling author of Divergent, the first book in a trilogy that she began writing while still a college student. Enhance your writing business by learning the basics of email marketing through 12+ Best Author Email Marketing Services For Publishing Houses, Writers & Read Reviewers. Davis Ashura " Davis Ashura is an author of such sublime depth and beauty that his works have been known to cause a tear to fall from the eyes of even the hardest of hearts. For example: (Tsumura, 2008. p. 5) or (IAPR, 2014. para. This can be as much about authors you admired during your childhood as about fellow authors you have met on your writing journey. This will give you all sorts of ideas for interesting news stories your readers will find engaging. 35. A natural topic for authors is to write about craft.